Fortune First, Fame Later?Why You Should Aim For The Enterprise

Who doesn?t get excited about the consumer web? Google, Facebook, Twitter, Zynga, Foursquare. Billions in revenue, Hollywood movies, overturning indistries, and curing boredom. So it is natural then as a startup entrepreneur that you?d first think about doing a consumer web product. But as someone who's been a tech entrepreneur for a decade outside the Valley, the one thing we?re not told is that unless you?re in one of four or five places on the planet, you?re almost certainly doomed to fail in the consumer web. Why? Because consumer web plays, for all their allure, require two ingredients you?re not going to find in Sydney, Vancouver, London, Johannesburg, or pretty much anywhere else: they need big markets and big money.

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