Whose tweets lead to more actual sales, Ashton Kutcher's or Kevin Rose's? The answer is not immediately obvious. Kutcher boasts 7.3 million Twitter followers to Rose's 1.3 million, but a recent promotion run by design shopping site Fab.com suggests that raw numbers don't always translate to more sales. Both Kutcher and Rose recently tweeted out a link that gave their followers $10 off any purchase at Fab.com. Fab wrote a blog post about the marketing test. Kutcher's link resulted in 5,888 signups, more than Rose's 4,356 (but not much more). But Rose's links resulted in more orders and higher revenues. Source: http://feedproxy.google.com/~r/Techcrunch/~3/i8ePgGgjyiw/
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